What We Do
H.O Market Research and Training is dedicated to assisting companies in making informed and transparent business decisions through a deep understanding of their customers. Our comprehensive range of research methods includes qualitative and quantitative approaches, surveys, focus groups, and mystery shopper evaluations. In addition to our research services, we provide specialized training programs in marketing, sales, and management. As a small business, we are committed to leveraging our expertise, talent, and skills to meet your specific needs.
Qualitative & Quantitative Research
We actively listen to your objectives and craft a strategic plan aimed at delivering the qualitative and quantitative results you seek.
Customer Interviews + Surveys
We specialize in recruiting and conducting thorough interviews with your target audience, providing you with the clarity and confidence necessary to make informed decisions regarding your brand or products. Following the formulation of hypotheses about your customers, we proceed to conduct a comprehensive survey on a large scale to ensure the scalability of our assumptions across a broader population. Throughout this process, we inevitably uncover valuable insights that warrant further exploration, prompting us to schedule follow-up interviews to delve deeper into specific findings.
Focus Group
Focus group research is a widely utilized qualitative research method that helps address marketing or advertising challenges and evaluate consumer behavior, beliefs, and performance. As part of our services, we specialize in recruiting and facilitating focus groups with your specific target market.
Observational Techniques
Observational techniques are a valuable component of market research methods, as they offer an effective means of gathering information through direct observation. By closely observing and analyzing the outcomes, these techniques provide valuable insights that can inform research processes and decision-making.
Mystery Shopper
Mystery shopping serves as a versatile research approach, encompassing both qualitative and quantitative methodologies. It involves evaluating various types of businesses, including retail stores, educational institutions, and other customer service-oriented establishments.
Facilitated Workshops + Coaching for Your Team
Stimulated workshops are designed to foster team alignment and cultivate a customer-centered mindset within your organization. These workshops serve as a platform for group coaching and training, aimed at enhancing your team's skills and capabilities. By participating in these sessions, your team can develop the necessary expertise to make informed decisions that prioritize the needs and preferences of your customers.